Actress Kajol garnered significant attention on Friday when she declared her decision to temporarily step away from social media platforms. She took the step of archiving all her Instagram pictures, leaving her account with only a single post that says, “I am currently confronting one of the most challenging trials in my life.”
However, it turns out that Kajol’s social media break was not what it seemed. It was actually a well-planned publicity stunt for her upcoming project, The Trial, previously titled The Good Wife.
The revelation left many netizens feeling deceived and triggered a wave of backlash against the actress on Twitter, with the hashtag #ShameOnKajolHotstar and “Besharm Kajol” trending throughout the day.
Later on, Kajol shared the motion poster of her upcoming OTT project and wrote, “The tougher the trial, the harder you come back! Catch the trailer for my courtroom drama #HotstarSpecials #TheTrial – Pyaar Kanoon Dhokha on June 12th.”
While the promotional strategy might have been intended to create buzz around the show, it backfired and resulted in negative sentiment from her fans.
Netizens slam Kajol on Twitter
Social media users expressed their disappointment and criticized Kajol for stooping low to gain attention through such tactics.
Many felt that misleading her fans was unacceptable and demanded an apology from the actress. The online backlash against Kajol demonstrates the impact and influence social media has on public perception and the importance of maintaining authenticity.
.@itsKajolD Shame on you for playing such a cheap stunt with your fans! We trusted and supported you, but this is a betrayal. #ShameOnKajolHotstar pic.twitter.com/vkRZ5W297k
— ASHISHA SINGH RAJPUT (@AshishaRajput19) June 10, 2023
I used to admire @itsKajolD, but this promotional gimmick has shattered my respect for her. It's clear she doesn't value her fans. #ShameOnKajolHotstar pic.twitter.com/l0wavFgQGa
— Sushma Pandey (@ISushmaPandey) June 10, 2023
You consistently bring your all and I truly appreciate that. you should be ashamed of yourself for endorsing such deceptive marketing Besharm Kajol#ShameOnKajolHotstar pic.twitter.com/7ZPWHbNsIa
— Shanvi Mehta (@klassy_womanya) June 10, 2023
@itsKajolD you need to have a better digital & PR team. Because you can see your step was not good enough. I must say attention is attention, and you grabbed it but why an approach to negative?
— Aditya Rai (@imadityarai) June 10, 2023
#ShameOnKajolHotstar pic.twitter.com/q3tACiQOE2
Kajol, who has a massive following of over 14.5 million on Instagram and 3.6 million on Twitter, regularly shares photos and videos to keep her fans entertained and engaged. However, this particular move has left a bitter taste among her loyal fan base.
About The Trial
Despite the criticism, Kajol’s upcoming project, The Trial, has garnered attention. The series is an Indian adaptation of the American courtroom drama The Good Wife, which originally starred Julianna Margulies in the lead role and concluded in 2016 after seven successful seasons.
In The Trial, Kajol plays the role of a housewife who returns to work as a lawyer following her husband’s scandal and subsequent imprisonment. The series, directed by Suparn Verma, will be available for streaming on Disney+ Hotstar.
Apart from The Trial, Kajol is also set to appear in the second edition of Netflix’s acclaimed film anthology ‘Lust Stories,’ which is scheduled to be released on June 29. With these upcoming projects, Kajol aims to showcase her versatility as an actress and captivate audiences with her performances.
While the publicity stunt may have generated attention for Kajol’s projects, it has also damaged her reputation among fans who expected transparency and authenticity from their favorite star. It remains to be seen how Kajol and the makers of The Trial will address the backlash and whether an apology will be issued to appease disappointed fans.
In the age of social media, where celebrities have direct access to their followers, it is crucial for public figures to maintain trust and honesty in their interactions. Deceptive marketing strategies can lead to significant repercussions, as evidenced by the negative response towards Kajol’s publicity stunt.
This incident serves as a reminder that maintaining integrity and respect for fans should be a priority for celebrities seeking long-term success in the entertainment industry.
As the controversy surrounding Kajol’s ‘social media break’ unfolds, it highlights the power of social media and the need for responsible and transparent communication in the digital age. Celebrities must tread carefully when utilizing promotional tactics to avoid damaging their relationship with their audience and to maintain their credibility in the public eye.
Conclusion
In conclusion, Kajol’s recent publicity stunt, disguised as a social media break, has garnered significant backlash from disappointed fans on Twitter.
While the aim was to generate attention for her upcoming projects, the negative response demonstrates the importance of authenticity and transparency in maintaining a loyal fan base.
As the entertainment industry continues to evolve in the digital era, celebrities must exercise caution and prioritize honest communication to foster a lasting connection with their audience.
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